Thursday, March 15, 2012

What do you think of when you hear the word "angus?"

Right now Dunkin Donuts is heavily advertising their "angus steak and egg sandwich."  I have several thoughts on this subject.  To begin, I think probably the only other time I have ever heard the word "angus" is in Burger King commercials.  And in both cases, I think it's highly unlikely I am going to decide to eat at either place because their meat is "angus."  Not that I won't eat at DD or BK, but on the occasions when I do it's definitely not because I am looking for the best quality ingredients.  And does "angus" really mean top of the line beef anyway?  I've worked at some high end restaurants that served some really good steaks, and I've never seen or heard the word "angus" mentioned even once in any of them.  Plus there's the fact that "angus" is just not a very appealing sounding word.  Especially now that I've said it seven times.  So, Dunkin Donuts, it's cool with me if you leave the "angus" out of your ads.  I promise it doesn't help.

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