miller lite ad execs are either total idiots or sneaky brilliant
so i'm sure everybody knows the commercials where some d-bag guy doesn't care how his beer tastes, and the hot chick bartender gives him a generic crappy beer instead of miller lite (to me that in itself is the funny part of the commercial). there's sunglasses at night guy, guy in a skirt, guy in a speedo, guy in dragon clothes, etc. but the ad i hate is the one with skinny jeans guy. skinny jeans guy gets his beer, then goes back to his friends and says "is the score still 21-32?" his buddy then delivers the punch line "yeah, just like you jean size." in the history of guys sitting around in a bar watching football, nobody has EVER said "is the score still 21-32?" anyone who is even the slightest bit of a sports fan knows you always say the leading score first. always. assuming the target demographic is guys like me who watch sports and drink beer, then this ad is stupid and annoying. on the other hand, if this add is actually targeting the girlfriends/wives of beer drinking/sports watching guys, it may be genius.