Friday, September 6, 2013

It's time to get rid of customer "loyalty" cards

One step in the right direction.
The other day I went grocery shopping at Shaw's; there's one in Boston that I go to occasionally, but hadn't visited all summer.  When I got to the register I whipped out my Shaw's "rewards" card, and the lady said "we don't take those anymore, everybody gets the sale prices all the time."

Shaws, I applaud you.  All these cards have gotten totally out of hand.  I hate the fact that the one time a year I find myself in Borders I feel like I'm missing out if I don't have that stupid little key chain card on me.  And I'm sick of them asking me to sign up for one every time I go to Best Buy (honestly I think maybe I even did a long time ago and forgot about it).  Clearly the purpose of these things has nothing to do with loyalty anyway if I have one for CVS, Rite Aid, and Osco Drug.  Not to mention the fact that when I'm at the check out counter at Stop and Shop and I realize I brought the wrong set of keys, the cashier just swipes their own card for me anyway.  These things are pointless and I'm sick of them.  And no, those aren't actually my keys.


  1. Before much longer, they're just gonna scan us right along with the goods.
    This reminds me of a sequence from one of the Star Trek movies when they return to the 20th Century and Kirk says something like, "Oh, yeah. They still use money in this here and now."

    Thanks for checking up on me...I still come by pretty regularly. I'll try to make my "presence" known a bit more often.

  2. Great Star Trek reference, thanks!

  3. In Melbourne Loyalty cards are mostly used for shopping purpose. These cards save our money and time.

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