Friday, September 9, 2011

Touch screen ordering at Boloco

I get burritos/wraps from Boloco a lot because it's one of just a few food options on my walk to work.  There are lots of other real burrito places I like much better; but this isn't about that, this is about convenience.  The one I go to installed touch screens at the front door last week that give you the option to order without talking to a person.

I like the idea in theory, but not in reality.  The main issue is it just takes way longer.  You have to hit a LOT of buttons, and if you make any changes or substitutions it's much harder to type them in than to just tell a person "black beans instead of pinto."  Then there are also all kinds of other choices the computer forces you to make that don't come up when you order from a person.  For example: "Would you like to add a smoothie to your order?"  No.  I wouldn't.  And I'm fairly certain I never will, so if I have to answer that every time I'm gonna be pissed.

The whole experience reminded me a lot of my frustration with the ipad menus at Temezcal.  Also, you can't pay with cash if you order from the touch screen.  And finally, didn't Taco Bell try this like 17 years ago?  I definitely remember in high school going to the Taco Bell next to the Burlington Mall and thinking it was really cool that you could order from a computer.  That clearly didn't pan out.

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