Bud Light mistakenly promotes itself as 'date rape' beer

For a while now, Bud Light has been been using an "up for whatever" ad campaign.  A natural corollary to being "up for whatever" is "don't say no."  Unfortunately, in the case of alcoholic beverages, that's a very slippery slope.  Bud Light somehow took this to the worst possible extreme, and actually printed the words on a bottle:

Oh no. Bud Light's new tagline: “The perfect beer for removing ‘no’ from your vocabulary for the night”... pic.twitter.com/vocpMwiOI9
— Lucy Leiderman (@lucyleid) April 28, 2015

This is the kind of idea that someone thinks of, but then the first person it's told to quickly points out its stupidity.  A second person is all it should take to nip it in the bud (no pun intended).  I'm guessing the total number of people involved in the marketing and production of Bud Light is more than one.  Many, many people need to be fired over this, right?

UPDATE:

We missed the mark on a new Bud Light bottle, and we regret it. Full statement: http://t.co/kED6HF0S7y
— Anheuser-Busch (@AnheuserBusch) April 28, 2015

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