Thursday, February 13, 2014

After 37 seconds of analysis, I'm not sold on "America's Most Exciting Bank"

A commercial for Berkshire Bank came on my television the other day (I didn't embed it because it's not that entertaining), but I really wasn't paying any attention to it until the tagline at the very end that caught my ear: "America's most exciting bank."  Instantly I was intrigued.  I did a quick google search and found their webpage listed featuring the slogan "Join the Excitement." My anticipation began to build as I clicked on the link.  Here's a screenshot of what came up:

I'm not really sure what I was expecting exactly; but I have to say that is one of the most boring looking websites I have ever seen.  The video on display is the same commercial I mentioned above, which is fairly bland as well.

So A+ to Berkshire Bank on their slogan, but a big time fail on the immediate follow up.  For all I know their banking methods might be exciting as hell, but their website didn't even entice me enough to find out.

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