Friday, May 20, 2011

why would anybody read the trader joe's flyer?

the previous tenant in my apartment subscribed to the trader joe's flyer, so once a month i get the thing in my mailbox.  and every time it makes me laugh.  i just don't get it.  it's like a dickens novel or something.  get over yourself trader joe's.  who do you think you are?  i've got news for you, you're a grocery store.  you're flyer should have 2 things: pictures and prices, and that's it.  it shouldn't take more than a minute to read the whole thing, and that's probably even too long.  people barely read the new york times anymore, why does trader joe's think anybody wants to read 3 paragraphs of news print about their barrel aged gold balsamic vinegar?   

1 comment:

  1. I beg to differ! I love the flyer. I enjoy reading it and love to plan my shopping and cooking around it! Maybe your mail is more interesting than mine, but this is one of the most interesting things in my mailbox...


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