the previous tenant in my apartment subscribed to the trader joe's flyer, so once a month i get the thing in my mailbox. and every time it makes me laugh. i just don't get it. it's like a dickens novel or something. get over yourself trader joe's. who do you think you are? i've got news for you, you're a grocery store. you're flyer should have 2 things: pictures and prices, and that's it. it shouldn't take more than a minute to read the whole thing, and that's probably even too long. people barely read the new york times anymore, why does trader joe's think anybody wants to read 3 paragraphs of news print about their barrel aged gold balsamic vinegar?