I don't have any hard data to support this, but my years of bartending experience tells me I'm right: More people go out to bars and restaurants on New Year's Eve than any other night of the year (especially the "amateurs" who don't usually go out at all).
Which brings to mind this question: If you were going to schedule a major sporting event and hope for a big TV audience, wouldn't you want to pick literally any other night than that one? Yet somehow the college football playoffs is giving us a pair of games on December 31st, the second of which begins at 8 p.m. If it runs long (which seems like a good bet considering it'll probably have a 45-minute halftime show) it'll come dangerously close to overlapping with midnight.
I wonder how many marriages will be put in jeopardy by the dilemma of having to choose between Ryan Seacrest and Michigan St. vs. Alabama? Just a ridiculously idiotic move by the college football playoffs.
I almost think ESPN is actually making fun of itself with this commercial for stupidly getting stuck in this situation: