Amazon is weirdly misrepresenting their Kindle Fire "Mayday Button"

These commercials have been all over my TV lately:

So basically your tablet includes a free service where you can get live video tech support from a real human being within seconds at the touch of a button.  This is definitely a cool idea, and I'm curious to see how it works.

But I think Amazon/Kindle is going in the wrong direction with these ads by turning the "person in your computer" into an attractive lady who enjoys flirting with you.  When I see these commercials the first thing I think of is this guy is just going to keep pressing the "mayday button" all the time for the chance to hit on Amy.  But the strange part of it is I sort of feel like that's exactly what they want me to think... It's a little creepy.

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