What do you think of the Celtics "motto"/marketing campaign this year?

Here's the free t-shirt they gave out last night at the home opener:

And here's the ticket sales commercial they are running right now:

I like the concept.  I like the message they are going for. but I think they really missed by emphasizing "Causeway Street."  Is that actually something that embodies what it means to be a Celtic?  Does anyone know what streets the Lakers or Heat play on?  I can't even think of the name of the arena Miami plays in off the top of my head (I had to look it up: American Airlines Arena).  The marketing/PR people definitely over thought this one.  They should have gone simple: "I am Boston, I am a Celtic."  At least then I'd be a lot more likely to wear that t-shirt.

Moving on, my thoughts on last night's game: Boston never seemed to play particularly well, but they still put the game away in the 3rd quarter (outscoring Detroit 36-21), and ALL 5 starters played less than 30 minutes; that is very encouraging.

A couple statistical oddities of note: the Pistons scored 22 points in the 1st quarter, then 21 exactly in each of the next 3.  Detroit also shot a very impressive 14-15 from the foul line, but Boston was a perfect 19-19.  It's not everyday that you see NBA players make 33-34 free throws.