Is this Amazon Fire Phone ad ruining the children of America?

One, I think this is a terrible commercial because it doesn't actually say anything about the "Fire Phone" (can you use it instead of matches?), just that it comes with a free one-year subscription to Amazon's "Prime" service.

And two, shouldn't somebody tell those kids to go outside or something?  I'm fairly certain my mom had a heart attack when she heard that little girl say "There's so much to watch."


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