Apparently there have been startling advances in Power Bars over the last 15 years

1999: Gross.

In the late 1990s I spent my summers as a counselor at Nike Tennis Camp.  One of its sponsors was Power Bar.  We used to get cases and cases of them shipped in every year.  I tried one once.  I believe it was called something like "Berry Blast."  It was disgusting.

Each week we'd award them to kids as prizes during various competitions.  At first they'd be excited to win, but by they end of the week they'd be annoyed any time victory meant receiving a Power Bar.  Eventually we couldn't even give them away.

There was one game where we'd put prizes out on the court for the kids to win if they could hit them with the ball; by the end of the contest there would always be a tennis court full of melting unclaimed Power Bars.

Fast forward to 2014.  I ran a 10-K race over the weekend, an event that was sponsored by Power Bar.  They gave them out at the finish line, and I figured "what the heck," I'll give one a try.

It was wonderful.  Almost as good as a candy bar.  I don't know what Power Bar did in the last decade-and-a-half, but I'm impressed.

2014: Awesome.

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